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VISION

Design is everywhere around us, from the things we see and interact with, to the often-invisible systems that organize our society. This means that the complexity of today’s societal challenges, such as climate change and inequality, is not accidental, but a consequence of how our practices and systems have been designed in the past; often driven by economic interests and power structures (Hummels, 2021). From this perspective, I see many societal challenges as rooted in systems that were designed without regard for future visions or shared values. Subsequently, I believe that this positions designers to engage with the complexity of these societal challenges through visions and values to drive meaningful societal transitions.

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Within this context, I see design as a way to move into the future. While the future is inherently uncertain, design allows us to envision futures and reflect on underlying values, visions, and narratives, as well as on what these might imply for current practices. Beyond envisioning, it is increasingly recognized that the future does not simply have to happen to us, but that transitions can be actively steered (Maas & Suurs, 2023). There, the role of design lies in developing interventions that shape action, impact, and direction in the present, while remaining oriented towards long-term visions.

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Taken together, it emphasizes the need for a systemic approach to envisioning and designing transitions towards the future, which should be understood as an inherently collective process (Hummels, 2021; Irwin, 2015). Designs, both visions and interventions, should therefore be developed from within existing ecosystems and be positioned as individual steps within longer-term transitions, connected to the actors, values, visions and interventions already present in the system. This way, design then becomes a means to challenge our current systems, develop new future narratives, and collectively work toward a more inclusive and sustainable society.

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IDENTITY

Where my vision concludes with design to challenge the world around us, my identity starts from a curiosity to do exactly that. I have always been drawn not only to how things work, but more strongly to how they could, or perhaps should work. Therefore, being driven by a desire to help people, my curiosity manifests in the design process not through a focus on isolated problems, but by instinctively zooming out to understand the bigger picture.

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This highlights my systemic approach, where my strength lies in how I naturally think in connections (evidently shown in the large amount of mind maps I make to structure and communicate ideas). ). It allows me to see a bigger picture in complexity by recognizing patterns, relationships and dynamics. And where I experience the challenge of not getting stuck in the sheer complexity of societal challenges, I navigate this by utilizing visualisation and making to move between abstract and concrete thinking. This supports an open, dynamic, and iterative design process that explores multiple perspectives, scales, and lenses through design and research activities.

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As such, I aim at gaining a deep understanding of societal challenges, transitions, and their underlying values. In this, I specifically emphasize the involvement of a diverse range of stakeholders, ensuring that also less prominent voices feel seen and heard. Here, I position myself and my designs as facilitators of future-driven and visioning practices. These practices are often seen as the domain of specialists (Candy, 2018), but design approaches like speculative design, design fiction, narratives and visualisation can be utilized to make these practices collectively accessible; enabling stakeholders to actively participate in the shaping of and acting on future visions. Guided by my   sensitivity and empathy, I use deep listening (Moons, et al.) in these methods to go beyond the superficial and undercover the underlying values that might otherwise stay hidden.

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Concluding, in the core of my identity I belief design can enrich and provide new perspectives to our understanding of complex societal challenges and transitions and visions, underlying values, as well as support the development of interconnected interventions to challenge the current context and transition towards envisioned futures. Design thus becomes a way to create meaningful impact within societal challenges by using creative methods to engage with their complexity.

About

Hi! My name is Ilka van Zeijl. In this portfolio, I reflect on my development as a designer during the master Industrial Design at TU/e.

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Candy, S. (2018). Gaming futures literacy: The Thing From The Future. In R. Poli (Ed.), Transforming the future: Anticipation in the 21st century (1st ed., pp. 233–246). Routledge / UNESCO. https://www.taylorfrancis.com/chapters/oaedit/10.4324/9781351048002-7/gaming-futures-literacy-stuart-candy

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Hummels, C. C. M. (2021). Economy as a transforming practice: design theory and practice for redesigning our economies to support alternative futures. In K. Klomp, & S. Oosterwaal (Eds.), Thrive: fundamentals for a new economy (pp. 96-121). Business Contact. https://research.tue.nl/en/publications/economy-as-a-transforming-practice-design-theory-and-practice-for/

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Irwin, T. (2015). Transition Design: A Proposal for a New Area of Design Practice, Study, and Research. Design and Culture, 7(2), 229–246. https://doi.org/10.1080/17547075.2015.1051829

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Maas, N., Suurs, Roald. (2023). Sturen op Transities. TNO. https://www.pbl.nl/downloads/tno-2023-m11743-sturen-op-transities-5270pdf-0​

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Moons, S., Noëth, E., Gruyters, M., Claessens, M., Michiels, L., Schepers, L., Smeets, J., Van Oppens, L., Jacoby, A. (2023). The changing role of designers in transition processes. Academia Press. https://library.oapen.org/bitstream/handle/20.500.12657/85820/027.pdf?sequence=1&isAllowed=y​​​​​​​

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